New Release: Megashift FISIPOL UGM Article
“Digital Orchestration for Indonesian Agriculture: From WhatsApp Workflow to Food Security”
By: Setiawan Guntoro
Megashift FISIPOL UGM has once again published an article that sparks discussion on the future of agriculture and food security in Indonesia. This piece highlights a simple yet revolutionary idea: how an everyday app like WhatsApp can become the backbone of agricultural digitalization.
The article sheds light on a long-standing issue in agriculture, particularly in broiler farming: the slow flow of field data from farms to management, which often leads to delayed and risky decision-making. Many agritech startups have failed because their applications did not match farmers’ habits. However, WhatsApp—used by 9 out of 10 Indonesians—emerges as an alternative solution.