In its development, Ecoxyztem has mapped out the main problems encountered when pioneering ecopreneurship. First, there is a methodological knowledge gap—a lack of in-depth understanding of information, particularly regarding business value mismatches, a lack of literacy regarding investment and equity, etc. Second, there is a lack of access to risk capital—start-ups need investor encouragement to accelerate their planned programs. Third, it is challenging to navigate market barriers. Many cases show that product makers cannot create products that meet market demand, making it difficult to penetrate the market.
“Once again, we emphasize that you don’t have to be an ecopreneur to start this business. I happen to be a mentor at the Tanoto Foundation, where young people are encouraged to create something that has an impact on society and the environment. Friends from community groups or student associations may also have programs that have so far been more about internal branding, but try to create something that has a greater impact on the environment,” explained Zaini.
It doesn’t stop there. In addition to ecopreneurship, sustainability-based business models can also be directed towards social entrepreneurship. Entrepreneurship in this business model bridges innovation with community empowerment using technological instruments. Thus, the entrepreneurial system will be more holistic, focusing on three things: people-centered solutions, the integration of business sustainability and social impact, and making technology more accessible and accountable on various scales.
Therefore, amid an era of disruption, business development is also adjusting to trends and is directed towards having value and usefulness. It not only emphasizes profit, but business is also directed towards having brand value that tends to be liked by consumers.