New Release: Megashift FISIPOL UGM Article
“Digital Orchestration for Indonesian Agriculture: From WhatsApp Workflow to Food Security”
By: Setiawan Guntoro
Megashift FISIPOL UGM has once again published an article that sparks discussion on the future of agriculture and food security in Indonesia. This piece highlights a simple yet revolutionary idea: how an everyday app like WhatsApp can become the backbone of agricultural digitalization.
The article sheds light on a long-standing issue in agriculture, particularly in broiler farming: the slow flow of field data from farms to management, which often leads to delayed and risky decision-making. Many agritech startups have failed because their applications did not match farmers’ habits. However, WhatsApp—used by 9 out of 10 Indonesians—emerges as an alternative solution.
Through the WhatsApp Workflow concept, daily conversations are transformed into real-time data ready to support decision-making. This system, already tested in the “Rahayu” application, helps eliminate repetitive work, close loopholes for fraud, and speed up responses to critical field conditions. Looking ahead, WhatsApp Workflow could even integrate AI to analyze data trends, recommend harvest schedules, or detect livestock health issues.
More than just efficiency, the article emphasizes that digitalization must be inclusive. Technology should not only serve big corporations but also small farmers and breeders—the true backbone of food security. In this way, digital transformation supports productivity while also reducing skill gaps, accelerating youth upskilling, and contributing to the Indonesia Emas 2045 agenda.
The full article is available on the Megashift website.