Centangbiru in the First Edition of Sociopreneurship UGM

Yogyakarta, September 18th 2020—Sociopreneurship UGM came back with another Centangbiru program, Cerita tentang Bisnis dan Insight Terbaru. This time, Centangbiru program was held especially because of the first class of Sociopreneurship UGM in the first semester of 2020/2021 school year. This time, Centangbiru presented eleven CEOs from leading companies and institutions in Indonesia directly through YouTube broadcasts.

The Sociopreneurship class is an interdisciplinary course for all of the UGM students, other campuses, and for the public who wants to look for solutions to social problems. After succeeding with the first batch in the last semester, the Social Entrepreneurship class was held again in this semester. The second batch of Social Entrepreneurship class provides eleven lecture programs and one monthly program in collaboration with eleven organizing partners, whose representatives are speakers in this Centangbiru program.

The event began with an opening video containing an introduction to the Centangbiru course. The welcoming video from Bayu Dardias Kurniadi, M.A., M.Pub.Pol, Ph.D, Lecturer in Social Entrepreneurship Class UGM, then becomes an introduction to enter the live broadcast welcoming session. The live session of Prof. Dr. Pratikno, M.Sos.SC., Minister of State Secretary of the Republic of Indonesia, the Initiator of Sociopreneurship Course UGM, who explained more about the history and the urgency of this course. Then, followed by the speech from Prof. Dr. Erwan Agus Purwanto, M. Si., Dean of FISIPOL UGM, who also officially opened the Social Entrepreneurship lecture this semester.

An introductory video of the hosting partners was also shown as a transition from the welcome session to the core session. One by one the representatives of the organizing partners discussed with the question and answer method via video conference with the moderators. In turn, each speaker was asked several questions related to the company and its umbrella organization. However, the questions were related to the opportunities and roles of students, tips and tricks, adjustments in the midst of a pandemic, and prospects for the future, which are adjusted to the fields of each company and institution. Sequentially, the discussion was carried out starting from Dr. Hargo Utomo, M.B.A., M.Com., Director of Business Development and Incubation UGM; Dyan Shinto E. Nugroho, Chief of Public Policy and Government at Gojek; Rachmat KAimuddin, CEO of Bukalapak; Mardi Wu, CEO of Nutrifood; Stephanie Arifin, Director of PLUS (Platform Usaha Sosial); Alissa Wahid, Founder of GUSDURian Network Indonesia; Hokkop Situngkir, Executive Director; and Ferro Ferizka Aryananda, President Director of ID Next Leader; Aziz Armand, CEO of Indika Foundation; Umesh Phadke, President Director of L’Oreal Indonesia; Taufan Teguh Akbari, Founder of Rumah Millenial; and Ayu Kartika Dewi, Co-Founder of SabangMerauke.

Apart from having a large number of speakers, this event also had several moderators: Bayu Dardias, Matahari Farransahat, and Hatma Suryatmojo. The moderators took turns guiding the discussion with each speaker. In fact, a special moderator was also presented—Lia Zakiyyah—to guide the discussion session with Umesh Phadke in English.

What was unique about the Centangbiru program this time was that even though the speakers and moderators conduct video conferences from different locations, the display is made in such a way that it looks like they are both in the same location. Also, at the end of each discussion session, a short game called Fast Ponse—which stands for Fast Response—was held with the speakers. In this game, the speakers are given several “fun” questions by the moderator which must be answered briefly and quickly. With the completion of the Fast Ponse game with the last speaker—Ayu Kartika Dewi, Co-Founder of SabangMerauke—the Centangbiru program in the first edition of Sociopreneurship class UGM was officially ended at 04.02 p.m.