Yogyakarta, February 21st 2023─A team of communication science students won third place at the national level at the 2023 Advertising Week Festival (AWF) held by the University of Indonesia, Jakarta. The team, which consists of Aunur Ikmal, Carina Aditya Wijaya, and R.A. Aishalda, was a finalist in the digital campaign video advertising competition category which was held from January 20th to February 17th 2023.
In general, the advertising competition asks participants to solve problems given through digital campaigns in the form of videos. “Initially we were given a fictitious product and a brief challenge with conditions, and we were told to educate the audience through videos. Starting from there, we will break down the problem to turn it into a campaign,” said Ikmal. The fictitious product in question is a beauty product in the form of sunscreen, in which Ikmal and the team are trying to provide education regarding the importance of using sunscreen for both women and men.