Yogyakarta, 24 March 2023─Department of Politics and Government (DPP) UGM held a lecture on Alumni and Practitioners on Friday (24/3) at Big Data Laboratory Room (BA 401), Fisipol UGM. This lecture is a combination of the DPP undergraduate courses, Political Communication Strategy and Elections.
This lecture invited one of the DPP lecturers, AAGN Ari Dwipayana, who is currently a Special Staff Coordinator for the President of the Republic of Indonesia.
Taking the topic “Leaked Info Ring 1: President Jokowi’s Political Communication Strategy”, Ari conveyed the political communication strategy implemented by the president. According to him, before determining a communication strategy, the most important thing is to understand the communication objectives to be achieved.
“Simply put, the success of communication is when the communicant understands the message to be carried. This indicator is seen from the ability of communication messages to influence, build and move, both a positive image and participation,” he said.
While more specifically, political communication aims to build legitimacy. Ari explained communication has legitimacy when it can provide recognition and acceptance, be it ideology, authority, or policy. This legitimacy can be measured through a survey of levels of trust, satisfaction, support, and feedback.
Ari also stated that legitimacy is built through communication in various forms, starting from single narratives, soundbites, and counter noise. On the other side, the communication strategy also requires evaluation. “In the end, political communication requires strategies, plans, and monitoring that are carried out gradually,” he said, in the discussion.