Yogyakarta, July 19th 2024– Indra Maulida Rosyid, Ririent Wijaya, and Balanca Qolta are three Department of Communication Sciences studenets who won 1st place in the Partai Humas UIN Sunan Kalijaga Competition. With 2 to 3 months of preparation, Ririent and her team prepared an idea for an environmentally friendly cosmetic product campaign entitled “Care for Yourself, Care for the Earth”. The campaign emphasizes Oaea Laboratories’ commitment to protecting marine ecosystems and handling cosmetic waste.
In preparing the PR Campaign, Ririent conducted online and offline research and data validation. “We are also considering which brand we will represent following the predetermined theme,” said Ririent in an interview.
As a cosmetic product brand, Ririent and the team chose Oasea Laboratories because it has responsible waste management values and is in line with the campaign theme.
The idea for the campaign they put forward emerged from the problem of using beauty products that cannot be separated from human life. Consuming these personal care items has an impact on the emergence of quite large amounts of microplastic waste, especially in marine ecosystems.
“Therefore, our team representing Oasea Laboratories, focuses on its commitment to preserving marine ecosystems by raising public awareness through interactive program strategies such as social media activation, brand ambassadors, audience participation, media partners, special events, and partnerships,” said Ririent.
The secret behind the success of the PR Campaign, Ririent believes that assistance from supervisors plays an important role. Under the guidance of Lidwina Mutia Sadasri, Lecturer in Communication Sciences, Ririent and the team received constructive evaluation and feedback during the preparation of the campaign proposal.
Apart from proposals, the team also prepared presentation decks and prototypes such as aquariums, paintings, and video trailers. The delivery or presentation technique is also a strategy that is carefully prepared, namely with batik that promotes local values.
“And also presentation techniques such as starting with singing (chosen) to attract attention and build the emotional side of the audience,” added Ririent.
For this victory, Ririent and the team felt grateful, proud, and motivated to continue learning better. Remember, this competition is not the first competition. Previously, they had participated in several PR Campaign competitions which failed, so this victory became an encouragement to strengthen mutual trust in teamwork.