Yogyakarta, September 30th 2021─The increasingly diverse social media platforms have had an effect on changing user attitudes, especially Generation Z. One of the reasons is that there are differences in the features of each social media platform so that users actively try to present their best image. This prompted a number of FISIPOL UGM students through the Student Creativity Program (PKM) to conduct research on the reality behind the diversity of social media features.
The PKM team in the field of Social Humanities Research, consisting of Maftukhatun Deritanti, Dyah Niken Rahmawati, Syifa Mahmudah, and Vina Idamatus Silmi raised the research title “The Multiple Faces of Social Media Users: The Use of Social Media in Building Image Among Generation Z”. With the guidance of a Communication Science lecturer, Lisa Lindawati, S.IP., M.A, they made observations on Instagram, Facebook, and Twitter social media accounts. “Through this research, it is expected to be able to describe how someone uses social media accounts along with the level of suitability of the circumstances shown by the user, identify a person’s motives in using social media, and provide a new perspective on active users in utilizing various social media platforms, as well as reduce user’s anxiety in using social media,” Maftukhatutun as the Head of the Research Team said.