Learning Business from Regina Kindangen: Starting Nancy Craft Co to Export Products to 43 Countries!
Yogyakarta, December 4th 2020—By raising the topic of entrepreneurship related to Selling Unique and Quality Handicraft Products Abroad, BRIWORK FISIPOL UGM in collaboration with Indonesia Mall organized an online discussion series #BRIWORKMikirBareng with the speaker Regina Kindangen, Director and Owner of Nancy Craft Co.
The Origin of Nancy Craft Co: Everything Started by Small Steps
Founded in the 1980s, Nancy Craft Co, which was started by Regina’s parents, was originally from a private company. The formation of Nancy Craft Co also started with a request for a relationship from the United States. In short, it was this relationship request that underlies and became Nancy Craft Co’s initial spirit to continue to move and develop a handicraft product business. Regina said that the story and experiences from the establishment of Nancy Craft Co can be interpreted as: “As someone who is starting a business, we shouldn’t wait to get large orders, but start with small orders and do it seriously, maintain quality, and most importantly never underestimate what has been given by God,” she said.