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The Department of Communication Studies UGM held a Practitioner Communication Course titled “COVID-19 Crisis Communication Management: Lessons from the Ministry of Transportation” on Monday (22/11). The event was held through Zoom Meeting and invited Adita Irawati, Special Staff and Spokesperson of the Ministry of Transportation, as the speaker. Crisis communication is a part of crisis management. Crisis management is a process of handling a crisis so that it doesn’t worsen and can be solved as quickly as possible. On the other hand, communication crisis is how information is gathered, processed, and disseminated to the public or stakeholders so that they understand the mitigation process and the effect of the crisis for them. The problem is, a lot of organizations or corporations panic during the crisis which creates an unstable and worse situation. This is because they construct a plan to confront the crisis only when the crisis is happening and not beforehand. Therefore, the pre-crisis phase is imperative which asks us to always be alert for potential crisis situations.
“Ideally, the pre-crisis process is about how we manage day-to-day problems by doing issue monitoring, media monitoring, and social listening. It’s a way for us to navigate our identification on when a crisis could happen,” Adita Irawati said
Adita added, other than having a navigation, system, and manual, an organization/company also needs to do a simulation. Even though a crisis doesn’t happen, simulation still needs to be done so that we can have a sense of an alert situation.
The COVID-19 pandemic can be categorized as a non-natural disaster that was caused by a virus and is related to the society’s health problem that is potentially deadly. This became a crisis because it never happened before, a constant adjustment is needed, a cure has not been found, and it is human-transmittable. read more
